Does your business have a QR? A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. (1) The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Most SmartPhones can read this code with their camera and the proper application. Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). (1) QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or just about any object that users might need information about. Users with a camera phone equipped with the correct reader app can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL.(1)
Advertising and Marketing Tip
Find new ways using technology to keep your name in front of your customers. A QR is a great place to start.