Color is often taken for granted. Colors represent different meanings. Make sure you are creating a statement with the color(s) you choose. Make it memorable!
Here are a few examples of colors and what they represent. RED: excitement, energy, love, speed, blood, war. PINK: romance, caring, tenderness. BLUE: peace, tranquility, trust, truth. GREEN: nature, healthy, vigor. BLACK: power, elegance, anger, death. ORANGE: energy, balance, vibrant. PURPLE: royalty, mysterious, arrogance.
The right colors will convey your message to your target audience. You want your target audience to feel an emotion when they see your marketing materials. You want them to want to read your message and learn more about your product or service. Most importantly, to hire you!
It is also, important to choose a color and keep it consistent throughout your marketing materials, web site, social media, etc. Choose 2-3 colors and keep it consistent. Choose one of the colors to be the dominant color.
IT’S OFFICIAL!!!! I found out today that our radio commercial started to air today. It is for Galan Graphix, we offer graphic design and some printing. We can probably design anything but mainly we print business cards, postcards and tri-fold brochures, and we require an minimum order of 1,000.
This radio commercial will air in the San Antonio, TX area on 930am KLUP. My husband, George, helped me create this video for the audio. We wanted to make it memorable, funny and cute.
Hope it gets Shared and Likes from lots of people.
When getting a logo designed, make sure the Graphic Designer is working in the Adobe Creative Suite program ILLUSTRATOR, no exceptions!
Galan Graphic offers the correct format for a logo file/design. You can create other formats (JPG, PNG, etc) from the EPS/vector file.
I found this definition in Wikipedia:
Vector graphics is the use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical expressions, to represent images in computer graphics. “Vector”, in this context, implies more than a straight line.
Vector graphics are based on vectors (also called paths, or strokes) which lead through locations called control points. Each of these points has a definite position on the x and y axes of the work plan. Each point, as well, is a variety of database, including the location of the point in the work space and the direction of the vector (which is what defines the direction of the track). Each track can be assigned a color, a shape, a thickness and also a fill. This does not affect the size of the files in a substantial way because all information resides in the structure; it describes how to draw the vector.
Example showing effect of vector graphics versus raster graphics. The original vector-based illustration is at the left. The upper-right image illustrates magnification of 7x as a vector graphic. The lower-right illustrates the same magnification as a raster (bitmap) graphic. Raster images are based on pixels and so when scaled there is a loss of clarity, while vector-based graphics can be scaled by any amount without degrading quality. (image from Wikipedia)
Does your business have a QR? A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. (1) The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Most SmartPhones can read this code with their camera and the proper application. Although initially used for tracking parts in vehicle manufacturing, QR Codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (known as mobile tagging). (1) QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards, or just about any object that users might need information about. Users with a camera phone equipped with the correct reader app can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL.(1)
Advertising and Marketing Tip
Find new ways using technology to keep your name in front of your customers. A QR is a great place to start.